Intent Behind Intent

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TechFlow Solutions Logo
B2B SaaS | 8 min read

TechFlow Solutions - From 2 Posts/Month to Content Powerhouse

TechFlow Solutions, a project management SaaS company, struggled to generate organic leads despite having a great product. Their small marketing team was overwhelmed, publishing only 2 generic blog posts per month with minimal traffic.

The Challenge

  • Limited content output & generic content
  • Zero keyword rankings, 200 monthly organic visitors
  • Marketing team spending 80% of time on content
  • No clear, data-driven content strategy

The Solution

  • Strategic Audit: Analyzed 23 competitors, identified 47 high-intent keywords
  • Content Strategy: Built a 6-month calendar aligned to sales funnel
  • Execution & Optimization: Published 4 strategic articles per week

The Results (After 6 Months)

200%

Increase in organic traffic

45

New MQLs Generated

4x

Content Output

60%

Time Saved for Team

$180K

Pipeline Attributed

Top 3

Ranking for 12 Keywords

"Before IBI, we were guessing. Now we have a content strategy backed by data and psychology. The results speak for themselves." — Sarah Mitchell, VP of Marketing

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